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Terminal Value

Mindset and Belief

Doug Utberg

Business Growth Authority | Technology Strategy & Resourcing | Cost Optimization Expert | Business Process Architect | Financial Strategist | Founder - Terminal Value Podcast
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Why is mindset and belief so important? 

The reason is because if you are trying to accomplish anything in your life that if you are a value obsessed leader, you are figuring out how to make every part of your life the best that it can possibly be. You are trying to maximize the value that you bring to your customers and to the people who you’ve been called to serve in your business and in your life. 

Here’s the thing – That’s not an easy thing to do. There’s not a paint by numbers recipe to have success, certainly not one to have success fast. 

There are occasionally times when somebody will get lucky and manage to get a lot of publicity, and some people can parlay that into a successful business that grows quickly. In a lot of cases, it’s something that you have to build up over time and go through a lot of stops, starts, mistakes, pivots, re-pivots, et cetera, in order to go through all of that psychologically, you have to believe that you can get to your goal. 

It sounds a little simplistic when you say it, but it’s really important. 

Belief is what pulls you through the difficult times when either your friends or your family or your spouse or anybody you know is either might be outright negative, maybe not decisively negative, but not fully supportive, or maybe saying, okay, well, why are you still doing this? Why don’t you just kind of do things more traditionally? 

Of course, people don’t say thigs like this out of any kind of malice. It’s just that most people feel a desire to conform. They feel that it’s the way that they’re going to be accepted. 

With that said, there are a minority of people who feel that conforming is suppressing who they really are. 

I think happens is there will be a lot of people who will try to convince you to conform, not because they have anything against you. It’s because they honestly feel like they’re doing what’s best for you. 

That’s one of the things that I’ve had to learn, just speaking for myself, is that when people try to convince you to conform, to not be upset with them, because that is very natural for people who care about you. They will want to do what they think is best, and a lot of people think that you will be best served by conforming. 

I’m going to assume that you feel you have been called to serve a higher purpose that cannot be addressed by conforming. So in order to get there, you will, by definition, have to go through times of failure. 

In order to do that, you have to believe that you can and will achieve your goal in order to do that. 

A really powerful tool for this is visualization. 

To do this effectively, you have to actually mentally visualize yourself in that future state in extremely vivid, deep detail. 

Dr. Maxwell Maltz calls this theater of the mind. I think it’s extremely important to develop that vision of your future self and start to visualize it. 

Every time you wake up in the morning, every time you go to sleep at night, visualize it in as much detail as you possibly can because that is what will generate the you need to persevere the times of difficulty to get to that exceptional place that very few people achieve because they’re not able to persevere from the times of daily difficulties. 

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