Terminal Value

Insurance Dynamics with Kevin Baty

Doug Utberg

Business Growth Authority | Technology Strategy & Resourcing | Cost Optimization Expert | Business Process Architect | Financial Strategist | Founder - Terminal Value Podcast

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I have here and Kevin Baty has the auspicious honor or maybe you wouldn’t say it that way. Depending on who you are of being my insurance agent because we are going to talk about some insurance dynamics today because in my conversations with Kevin I actually learned a lot of things that were a little counterintuitive and I thought that those would be good things to share with people just because you know insurance is kind of you know a murky subject and a lot of people feel like it’s pretty boring. And you know while it’s not necessarily the thing that lights everybody’s fire so to speak. There are some insurance things that you really should know about and I’m just gonna let one of the cats out of the bag first. The one that surprised me the most is if you see a deer crossing the road instead of swerving you’re actually supposed to just plough right into the deer because if you swerve and hit a tree that’s a collision claim that goes on your record. If you just hit the deer that’s a comprehensive claim that doesn’t change your rates and I know about that thanks to this guy right here. Kevin welcome to the terminal value podcast.

Thanks for having me Doug, very excited to be here and yeah the misnomer with a deer like I mean you feel for it. You don’t want to damage your vehicle or anything but you know it’s kind of tough to tell clients that if you see a deer on the road and you can’t stop you just have to plow through it for your insurance safety pretty much because if you plow right through it’s covered under comprehensive coverage and you know. Yes it’s a claim but there’s not a surcharge with it like there would be is if you left the roadway to swerve to miss a deer and you total your vehicle anyways well now it’s an at-fault accident because you left the roadway. So lots of claims are paid out every year especially in Oregon, Washington and all across the united states on claims for people hitting deer and it’s in the multi-millions of dollars it’s just.

Wow that is wow.

So when in doubt I mean easier said than done. I even you know I’m an avid hunter.


And I don’t want to plow through a deer.

Oh no no nobody does. But that’s yeah that’s that’s one of the things that’s that yeah that one surprised me. Another one that you mentioned I mean I’d known about this one before but was the importance of umbrella coverage and uninsured motors coverage. How that’s that that’s one that’s easy to miss.

You know what one of the craziest things that people just have no clue what their coverage means. When I first got in the business back in 2007, I was just amazed that you know I’d sit down with a new client or a new prospect that I would ask them but when was the last time you had your insurance reviewed? And the answer was generally never or maybe when I first signed up. Then this the follow-up question is well, do you know what these coverages mean? And they say yeah it means I’m fully covered. Like well of course kinda like what does full coverage mean. So you know with an umbrella policy I highly recommend it for everyone especially if you own your house.


Where you own other property. Where you have assets that you can potentially lose because auto accidents are called accidents for a reason or insurance claims.


Are accidental with no intent. So you want to make sure that you have the proper coverage in place.


You know, if something was to arise, and you get a lot of clients saying, well, I’ve never caused snap fallbacks. I’ve never done this, or I’ve never done that. Okay, congratulations.

That doesn’t mean it can’t happen tomorrow. And if you don’t have the proper coverage, you could be a victim of losing it.

Also, also with umbrella coverages, your auto liability limits need to be harder or higher, excuse me, and that also protects you.


You brought up the uninsured motorist.


And that is one of the big misnomers of I’ve had clients say, Well, my liability protection is 500,000. Combined single limit, which means 500,000 per x. Oh, but my uninsured motorist, I don’t need that, oh, in Oregon, you’re required to have it. And furthermore, that’s the portion that protects you.


Against someone that doesn’t have very good insurance.

Liability doesn’t help you.


Well know how to help somebody else.

Right? So you know, how to make insurance talk exciting, you know, it’s just, it’s knowing what it means so that you have a peace of mind.


Knowing that you have proper protection.

And so, you know, not everybody listen to this podcast is going to be from Oregon. But just for reference, I tell people, what is the state minimum automotive coverage for Oregon, because it’s going to be it is a shockingly low number.

Right? It’s mind boggling. It’s $25,000 per person for bodily injury, harm 50,000 per occurrence. In case there’s more than one person in the other vehicle, and $20,000 property damage towards other vehicles and structures. So let’s just take, let’s just say you had that coverage, and you ended up totaling at Tesla, that’s worth $80,000.

You’re gonna blow through that pretty quick.

Yeah, your insurance company’s gonna say, we’re on the hook for 20. We don’t care what happens to you for the other 60. And then bad things happen, your wages can get garnish.

Well, and and go ahead.

Oh, and just boils down to not be improperly informed. A lot of people they call these wanting 100, cheap insurance, I just want whatever’s required by state or I don’t have any assets, or anything like that. I don’t care. Well, you will if an accident was to happen, I mean, one of the easiest things that can happen here it is. Daylight Savings times changed.


Is dark at 4:30 in the afternoon.


People jaywalk or people crossing the street that you don’t see because the weather is changing is raining and visibility is not good. And you hit a pedestrian is $25,000. Enough for their medical bills.

Now likely? Yeah, well, one of the things I found is that everybody I know who is in the insurance business has endless stories about really weird stuff. I, you know, it’s probably just because you see it, you know, because you see it so much. Because, you know, an average person will have say, like maybe three to five really weird things happen in their life. Whereas every time something really weird happens, or probably 90% of the time when something really weird happens, there’s an insurance claim. And so that means you anyone who’s one of your clients, you will find out about 90% of all of their weird stuff. And so that’s the thing is, you know, a regular person, you think, hey, what, what could happen, whereas, you know, you see this every day, and so you see all kinds of weird things happen.

Right, rare things happen. I mean, everything from trees falling to natural disasters. You know, clients call out Oh, I have coverage for that, right? No. You know, you think like earthquake insurance? Oh, I have that coverage, right? Well, no, and then come with the policy or they assume something.


They must have like the misnomer of I have full coverage. What does that mean? You know, you have comp and collision, which constitutes full because you’re, you have coverage to get your vehicle repaired up to the coverage limits. But if you have seen minimum coverage, you really have full coverage. Probably not.


And in every circumstance isn’t going to be the same where you have enough coverage. I mean.

Correct. Yeah.

No, earlier I brought up what if you had pedestrian? Well, what if it turns fatal? Is there a coverage amount that’s ever going to be enough to cover a loss like.

And well, and yeah, and then of course, if you’re ended up being under covered, then you can get Yeah, you can end up getting a judgment and then that judgment could result in you know, in wage garnishments or you know, or if the judgment is enormous, you might have to declare bankruptcy in order to get out from underneath it, in which case, that’s gonna that’ll land on your credit for seven years, you know, could set you back quite a bit.

Great. Oh, and also insurance, they take credit into consideration.

Jack up your rates for the next seven years.

Great. It’s kind of crazy. I mean, the biggest thing like when you talk about these different coverage levels, you’d be blown away like you look at the state minimum auto insurance and let’s just say for conversation pieces cost you $100 a month.


Then you look at the $500,000 option, the mind single limit per accident, there’s total 500,000. And it may cost you a, like $112. Yeah. It’s just like, for pennies on the dollar that make sure you have proper coverage, especially if you own property. Because that’s the first thing that they’re going to go after. If you don’t have proper coverage.

I’m sure absolutely, absolutely. One, there was something you brought up. And I’ve been I’ve been wanting to talk about it. But I didn’t want to interrupt you was because what we talked about was when you have a tree that falls.


This is another conversation. And this is the my number two, aha, is that if a tree falls, you don’t have a claim unless it hits a structure.


And that structure, I think has to be it doesn’t have to be a dwelling. But I think it can’t be like plastic shed or something. It has to be

Here’s the deal chill.

It has to be a building.

You know, a lot of times you get neighbors, they get upset, oh, a tree fell, and it damaged my fence. And it’s Well, did it hit a structure that hit an actual building or a shed?


Shed? And then what’s the value of? Because if you’re going to file a claim, you know, most more often than not the deductible is $1,000. Well, if it’s going to be a 15 $100 claim, does it even make sense to file a claim where the insurance company pays 500? And you’re paying 1000? For this one fear alone?


The Oregon no insurance company can deny you homeowners insurance? If you have one claim. If you have two claims. Now they can discriminate against you, not.

Your Yeah, then your population of insurance potential insurance goes down and your rates probably go through the roof.

Yep. Because now you’ve got your specialty product to cover that. And when you look at it, and it’s you know, homeowners insurance is for something catastrophic?


No, it’s a major claim is 20 $30,000 paid out? Not two or $300.

Yeah, and what’s and just for, for clarification, what’s the timeframe for how, how long have you in other words, you said, if you have two claims, you can be denied in Oregon.

Within five years.

In five years, two plans in five years, okay.

So and also, a lot of clients will think that, Oh, my gosh, tree just fell on my house, where my my outbuilding my shed, I need to file a claim, hold the phone, just wait, you don’t need to jump to filing a claim.

There’s other things that you can do for one, seek advice from your trusted insurance advisor, and walk you through the process.


Because you can always go back and file the claim. Even if there’s like a small water loss, like let’s say your toilet, water pipe breaks, well get someone out there to stop the continuous damage from going on, like a service master or something. And then they can assess what is the actual cleanup cost.

Got it.

And if there needs to be any rebuilding or, or any damage is fixed. And then they can let you know about what that’s going to cost. That way you can make an educated decision if it makes sense to file. Certain people. You know, money’s very tight.


They need to file the claim. And that’s what’s going to be the best scenario for, hey, that’s fine. That’s why you have insurance. That’s why you have a trusted advisor to walk you through that. Other clients. Hey, we don’t want to file a claim we can spend two or $3,000 and get this fixed and not even worry about it. Because we don’t want claims, you know that that chance of having another claim. Within the five years.


Yeah, it can get very expensive four or $5,000 a year for homeowners insurance that basically covers you for fire. And that’s it, you know, so that can be frustrating. And, you know, I’ve a couple clients that have come across in my, in my time as an agent that were in that situation where they already had a couple claims filed and what are the options we need to make sure our asset is protected because it’s the most valuable piece of property. We have.


We would hate to see anything happen, lose it. So they’re gonna bite the bullet and they’re gonna pay the high premiums at three to four times five times the normal rate.


And kind of suck it up for five years, unfortunately.


So they can start over.

Well, and then another thing that I think is important too, is, it’s important to because you and I have this conversation, it’s important to get your rates shopped, or to work with the broker. And while I’m going to get to this, but Kevin is a broker. And so I’m going to make sure that you have Kevin give out his his website and email address. Because one advantage of working with a broker versus say, just a captive agent, is that with a broker, you can get your rates shopped every year. And that’s important. Because if you’re with a user, if you if you say with the same company for like, yours, you’d think, hey, you’re such a loyal customer. I stayed with the same company for 20 years, you know, that’s Yeah, that’s great. Yeah, it’s great for the company, because they’ll raise your rates by about two or 3% every year. And then after about, you know, 10 15 20 years, you’ll find out you’re paying double quoted for somebody else for the same coverage. It’s really weird. But that just ends up being the way it works. So you actually have to quote out your book, every couple of few years. Otherwise, you’ll end up your pricing Lotus ended up getting disconnected versus the market. So Kevin, I don’t understand this, if you can help me get a bit.

So when I first started out in this industry, I ran my own insurance agency for nine years. And it was always a head scratcher to me. Why would insurance companies treat potential new business better than lawyers loyal clients on their premium is just frustrating, because my hands are tied. And I know, knowing deep down that I all it would take is a client is very loyal to me, they want to stay with me, the rates don’t line up anymore, they could go and chop it and I would lose a wonderful client. So I stepped away from the captive agency.


Where it was one one company’s products to the broker side, or the independent agent where, you know, the personalized side, we have at least a dozen companies that we can have access to, if not a little bit more, but really, we go through about eight on a regular basis, where, you know, there’s so many dynamics within your insurance score and how your rate is determined.


What it used to be, oh, well, I drive this type of vehicle about how much is it going to cost me I have a clean driving. But you can’t even guess anymore, because now credit comes into play. Your insurance history comes into play how longevity with an insurance company, which kind of contradicts what we’re saying right here. But you know, what your current liability limits are? Are you a more preferred risk? Because you do have the higher liability limits? Or are you just so so because you’ve never been advised correctly or never known for? proper insurance. So that also goes into play? where, you know, you can now be instead of being loyal to the company, you can be loyal to the agent, or the agency.


And that’s what I’ve always been like, all my clients have always been very loyal to me because I’m, I always feel like I paint a realistic picture.


What their coverages mean, and how they would end.

And speaking of let’s oh. Speaking of let’s take a moment for some shameless self promotion. Tell everybody listening about Hagan. Hamilton, the agency that you work with?

Oh, Hagan, Hamilton is a great company been in business well over 100 years and headquartered in McMinnville, Oregon. They’ve had a partnership with Oregon mutual, which is headquartered in McMinnville, as well for also over 100 years. For the last 12 years, I believe they’ve been the top 100 company to work for in Oregon.


Just the way they treat their employees. And we’re ever growing. We have five agencies and all I think about 60 years 65 employees. And they stayed by us through all this COVID no one was laid off. They opened up opportunities to work from home. You know, well.

And also Oh, go ahead.

They’re the first company that I really feel so proud to work for just by the way they treat me and my family.


Everyone else.


works here. They really care.

And one of the things that when we were talking the other day that you’d mentioned is that, you know, not only are you able to write in Oregon, But I think you either directly or through some of your network referral partners, there’s actually quite a few states where you can help people write business. You know, let’s, since we’re still on shameless self promotion, you know, yeah, let us know all the plates, places where you can help people write business.

Oh, well, you got your personal lines.


You know, auto home life umbrella, and we write those primarily Oregon, Washington, California, Idaho, Montana, Nevada.


With access to the commercial side, we can do everything, everything from general liability to professional liability to commercial auto, to cyber insurance to


We benefits every aspect of business, and we have many more avenues on the commercial side.

Okay. Okay, excellent. All right, well, well, let’s see. So sorry, is there anything else who want to want to let let the listeners know about for their insurance.


Otherwise, I’m gonna have, I’m gonna make you give out your email address so they can get ahold of you if they’re gonna find.

The finish up on the broker piece.

Yeah, that makes a great like that we’ve talked, you know, here in a couple years, you know, automatically, we’re gonna review your policies and rewrite you through our various companies, which will allow you the option is to be loyal to Hagan, Hamilton and me.


It means to be loyal to you by finding you a better fit, if there is a better fit, but at least you’ll have the peace of mind knowing that, you know, we’re looking out for your best interest, and not just gonna let it go year after year, no contact. Thank you. Thank you, and you just kind of get lost in the shuffle. So that’s not good.

Well that’s, and that’s excellent. And well, because I think that was kind of really eye opening for me, was just because, you know, I’d been with the same insurer for quite a while. And when I got recruited the the, I mean, the auto rates were a bit lower, I think, but they just been lowered by my prior and sure. But the home rates were almost half. They were way lower. And so what that meant was I’d been there and I just kept ratchet. Yeah, the rate rates just kept inching up just the littlest bit every year. And I just, you know, kept paying it kept paying it.

While on on.

And you don’t know until you get it quoted.

Rate when you talk about the loyal clients. I know, on your homeowners policy is automatically built in every year, the dwelling coverage goes up 4%. Just with cost of living invest.


Well, there’s also things to do called rescoring.


To get your most updated insurance score, you can help out, I helped out a client. Earlier this year, she had been with Liberty Mutual for 27 years on her horse and

That’s a long time.

And it was like I can’t remember off top my head exactly the premium. Well, something like 20 $800 a year she was paying for homeowners insurance, I was able to offer her a better policy, a better product with better coverage for about $700. And she was just so tickled she couldn’t believe it. And it’s just it, you know goes back to it helps to have an insurance advisor on your site looking out for you.


I think I’ve been probably a lifelong client and.

I think so. Alright. Well, hey, so let everybody know your email address. How can they get a hold of you?

Yeah, my email address is very easy. It’s a Kevin k-e-v-i-n at hagan.hamilton.com and Hagan is spelled h-a-g-a-n when h-a-m-i-l-t-o-n.com.


If you want to call me on the phone, always available to talk for the most part at 503-424-3366. And I’m happy to review your coverages offer your pointers. And you know, most importantly, if I can’t find a good fit for you and your current situation, I’ll be the first to tell you to stay put where you’re at.


Like, I do that quite a bit. For you know, I want to build the relationship on trust.


You know, if I can’t beat the premium or the coverages You know, I’m the first to advise you on stay input or why don’t you stay put, but I would really increase this limit or change this around.

Well, I mean, and the thing is, you know, and even if you can’t beat the premiums are coverages to come back in two or three years, there’s a good chance you’ll be able to.

Absolutely. insurance rates are always changing. On up.


I never feel like there’s.

The last time that insurance rates went down. Well, I actually I think it was when I turned 25.And when I got married, those are the two things that made my insurance rates actually go down quite a bit.


You know, but now my daughter’s 14 and so the moment she starts driving, everything’s gonna you know, what’s my policy gets rated with a teenager on it. It’s gonna go way up.

Oh, yeah. And sure, insurance companies do not like youthful drivers. Do you do the inexperience and the high claims frequency?


And yeah, it’s a pain point. Knowing that Oh, boy, you got a couple teenagers coming up in the next few years that are going to be driving me crazy rates can get really scary. It was some.

Yeah, yeah, exactly.

You know what one of the awesome benefits, you know, with one of the companies we write is Safeco. I’d love to find a great fit for a client with Safeco. Because just on the auto portion, when you mentioned rate decreases or what happen, they actually have a program that on their ultra level, every six months that you do not find on a plane, they send you 5% of the premium back to you. So you get a check twice a year. Them thanking you for being a good driver. And those are always kind of nice, too.

Yeah, exactly.

They’re unexpected, like last thing you ever think is your insurance company will send you money back.

At what I was gonna say. Yeah, it’s you know, it’s like when you’re, it’s like you’re doing laundry you find $20 in the pocket of your jeans, you’re like, Oh, yeah, check that out.


Doesn’t matter how much it is, you know, if you’ve anytime you’re doing laundry, you find money in your clothes, you’re just always happy about it.

Yep. It’s a win win.

Alright. Well, I really appreciate you taking the time, Kevin, and hope you have a great rest of your day.

Hey, thank you very much. I was honored to be on your podcast and happy to do anytime.

Alright, awesome. Well, I will take you up on that. Later.

Following up on that conversation, would like to really encourage everybody listening to this podcast, to take another look at your insurance, either call your insurance agent, call a broker to get a second opinion on your insurance. But really double check your coverage. And

this is not just your property and casualty insurance, but also your life insurance, because life insurance is one of those things that helps to ensure the people who you care about will be taken care of if something unexpected happens to you.

And I think that planning for contingencies is just a really important part of life. It’s something that’s really easy to ignore. But it’s something that it’s really critical for all of us to do. And another thing that’s really easy for a lot of people in business to ignore is actually re-examining their expense is and their overhead. And that’s of course, as many of you know, that is my business is I do expense reduction consulting. However, what I do is I make sure that the my partner businesses, you don’t have to examine your own expenses, what I will do is I will bring in a network of cost category experts to help reduce your overhead with a very minimal amount of time involved. And that’s not just for your business, for example, but also if there are nonprofit companies that you work with if there are charitable foundations if there are universities if there are school districts. In fact, mission driven organizations are some of my favorite people to help. Because I feel that whenever we are able to uncover cost savings that helps them to fund their mission. And especially in most mission driven organizations, capital is very difficult to come by. And so being able to unleash extra capital really helps to further the mission of those organizations. And of course, as always, please get a hold of me at www.meetDoug.biz, that’s m-e-e-t-d-o-u-g.b-i-z. So we can connect and we can find out where I may be able to help. I’m really looking forward to partnering and I hope you have a wonderful day.

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